Our Approach · Naturally formidable
Food built on the whole animal
A dog in nature eats the whole animal — not just muscle meat. RawStride is built on that truth: real raw nutrition, made properly, told honestly.
We put the whole animal in the bowl, in the proportions a dog is made to eat.
More than muscle meat
Our food brings muscle, organ, skin, bone, cartilage and green & black tripe together in purposeful proportions, with kelp and vitamin C, because that's where the nutrition lives. Grain-free, with no wheat, maize or fillers. Protein around 70%.
What's actually in the bowl
The detail behind 'whole-animal' — real parts, doing real jobs.
Green & black tripe
Gut-feeding tripe
Stomach lining, included for its fermented enzyme content — it feeds your dog's gut biome and helps break food down. It's one of the parts most pet foods leave out.
Kelp
Plant nutrition, predigested
Kelp covers the vegetable side of the diet in a form a dog can actually use — which is why there's no fruit, veg or filler bulk padding out the bag.
Protein, done properly
The whole protein picture
Not just muscle meat. A full range of protein types — muscle, organ, connective tissue — in the proportions nature provides, for around 70% protein.
Made under 37°C
Dehydrated, still raw
Slow drying under 37°C with constant airflow pulls the water out while keeping the food raw — only a trace of nutritional value is lost along the way.
Two ways to feed raw
Same whole-animal food, two formats — choose what fits your home.
Western Cape
Frozen Raw
The purest form — raw mince, frozen hard, thawed and served. Built and filled your way in cooler boxes, cold-chain delivered in the greater Cape Town area.
Nationwide
Dehydrated Raw
The same whole-animal food, slowly dried below the point of cooking so it stays raw — shelf-stable, no freezer, served straight from the box and couriered anywhere in South Africa.
Made properly
The range is made in Cape Town by Pets Elite, with two generations of master-butcher craft and nutrition know-how — real ingredients, handled with care, from butchery to box.
Honest by design
We tell you what's in the bowl and why. The changes raw feeders report — a shinier coat, firmer stools, steady energy, good condition — are owner experiences, not medical promises. Raw feeding isn't right for every dog or home; see our feeding help and check with your vet where it matters.